{"id":11164,"date":"2023-09-01T12:09:04","date_gmt":"2023-09-01T10:09:04","guid":{"rendered":"https:\/\/www.octotable.com\/brand-guidelines\/"},"modified":"2026-03-23T12:01:45","modified_gmt":"2026-03-23T11:01:45","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/www.octotable.com\/en\/brand-guidelines\/","title":{"rendered":"06 &#8211; Brand Guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11164\" class=\"elementor elementor-11164 elementor-11074\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6930bf8 e-flex e-con-boxed e-con e-parent\" data-id=\"6930bf8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b90b785 elementor-widget elementor-widget-heading\" data-id=\"b90b785\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Octotable Brand Guidelines<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd94e4 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9bd94e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Every element of the Octotable brand has been created intentionally and with a specific purpose.<\/p><p>Our logos are not just symbols; they are the embodiment of our brand identity, capturing the essence of who we are and what we represent.<\/p><p>The color palette and typography have been selected with the same care and attention, ensuring that every aspect of our brand is in perfect harmony.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7da5beb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7da5beb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-093ef5d\" data-id=\"093ef5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcaa6ba elementor-widget elementor-widget-image\" data-id=\"dcaa6ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-1.webp\" class=\"attachment-full size-full wp-image-33737\" alt=\"Octotable brand guidelines overview showing the primary logo, pictogram, and secondary logo at the top. The middle section displays the color palette with seven circular swatches and their respective HEX codes. The bottom section specifies the Inter font family with examples of typography scales for titles, subtitles, and paragraphs.\" srcset=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-1.webp 1920w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-1-300x169.webp 300w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-1-1024x576.webp 1024w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-1-768x432.webp 768w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02308ea elementor-widget elementor-widget-text-editor\" data-id=\"02308ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-path-to-node=\"3\">It is essential that certain key instructions are followed when using our logo to maintain our brand integrity:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef320e7 elementor-widget elementor-widget-image\" data-id=\"ef320e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-2-1.webp\" class=\"attachment-full size-full wp-image-33751\" alt=\"\" srcset=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-2-1.webp 1920w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-2-1-300x169.webp 300w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-2-1-1024x576.webp 1024w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-2-1-768x432.webp 768w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/brand-guidelines-octotable-2-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66daf30 elementor-widget elementor-widget-text-editor\" data-id=\"66daf30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By respecting these guidelines, we ensure that our brand remains consistent, recognizable, and impactful across all touchpoints. We thank you for your attention and cooperation in maintaining the integrity and strength of our brand. Your dedication is fundamental to the continued success of Octotable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7cbe380 e-flex e-con-boxed e-con e-parent\" data-id=\"7cbe380\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80397b3 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"80397b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><a class=\"download-button3\" href=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/Logo-octotable-2026.zip\">\nDOWNLOAD LOGOS\n<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Octotable Brand Guidelines Every element of the Octotable brand has been created intentionally and with a specific purpose. Our logos are not just symbols; they are the embodiment of our brand identity, capturing the essence of who we are and what we represent. The color palette and typography have been selected with the same care [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13128,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11164","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/pages\/11164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/comments?post=11164"}],"version-history":[{"count":23,"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/pages\/11164\/revisions"}],"predecessor-version":[{"id":35664,"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/pages\/11164\/revisions\/35664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/media\/13128"}],"wp:attachment":[{"href":"https:\/\/www.octotable.com\/en\/wp-json\/wp\/v2\/media?parent=11164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}