{"id":11245,"date":"2024-12-01T12:09:04","date_gmt":"2024-12-01T11:09:04","guid":{"rendered":"https:\/\/www.octotable.com\/brand-guidelines\/"},"modified":"2026-03-23T12:01:58","modified_gmt":"2026-03-23T11:01:58","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/www.octotable.com\/es\/brand-guidelines\/","title":{"rendered":"06 &#8211; Gu\u00eda de marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11245\" class=\"elementor elementor-11245 elementor-11074\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ead440f e-flex e-con-boxed e-con e-parent\" data-id=\"ead440f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6219de7 elementor-widget elementor-widget-heading\" data-id=\"6219de7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Guia de Marca<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4681b elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9f4681b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Cada elemento de la marca Octotable ha sido creado de forma intencionada y con un prop\u00f3sito espec\u00edfico.<\/p><p>Nuestros logotipos no son solo s\u00edmbolos; son la encarnaci\u00f3n de la identidad de nuestra marca, capturando la esencia de qui\u00e9nes somos y qu\u00e9 representamos.<\/p><p>La paleta de colores y la tipograf\u00eda han sido elegidas con el mismo cuidado y atenci\u00f3n, asegurando que cada aspecto de nuestra marca est\u00e9 en perfecta armon\u00eda.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d69268 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2d69268\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bf0476\" data-id=\"5bf0476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f19bf elementor-widget elementor-widget-image\" data-id=\"27f19bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-1.webp\" class=\"attachment-full size-full wp-image-33761\" alt=\"Resumen de las directrices de marca de Octotable que muestra el logotipo principal, el isotipo y el logotipo secundario en la parte superior. La secci\u00f3n central presenta la paleta de colores con siete muestras circulares y sus respectivos c\u00f3digos HEX. La parte inferior especifica la familia tipogr\u00e1fica Inter con ejemplos de escalas para t\u00edtulos, subt\u00edtulos y p\u00e1rrafos.\" srcset=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-1.webp 1920w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-1-300x169.webp 300w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-1-1024x576.webp 1024w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-1-768x432.webp 768w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8404 elementor-widget elementor-widget-text-editor\" data-id=\"e9c8404\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-path-to-node=\"3\">Es fundamental che, al utilizar nuestro logotipo, se sigan algunas instrucciones clave para mantener la integridad de nuestra marca:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b3492 elementor-widget elementor-widget-image\" data-id=\"56b3492\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-2.webp\" class=\"attachment-full size-full wp-image-33768\" alt=\"\" srcset=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-2.webp 1920w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-2-300x169.webp 300w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-2-1024x576.webp 1024w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-2-768x432.webp 768w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/guia-de-marca-octotable-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7380d elementor-widget elementor-widget-text-editor\" data-id=\"cf7380d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Al respetar estas directrices, garantizamos que nuestra marca permanezca coherente, reconocible e impactante en todos los puntos de contacto. Les agradecemos su atenci\u00f3n y colaboraci\u00f3n para mantener la integridad y la fuerza de nuestra marca. Su dedicaci\u00f3n es fundamental para el \u00e9xito continuo de Octotable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-af1c708 e-flex e-con-boxed e-con e-parent\" data-id=\"af1c708\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793ed87 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"793ed87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><a class=\"download-button3\" href=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/Logo-octotable-2026.zip\">\nDESCARGAR LOGOTIPOS\n<\/a><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Guia de Marca Cada elemento de la marca Octotable ha sido creado de forma intencionada y con un prop\u00f3sito espec\u00edfico. Nuestros logotipos no son solo s\u00edmbolos; son la encarnaci\u00f3n de la identidad de nuestra marca, capturando la esencia de qui\u00e9nes somos y qu\u00e9 representamos. La paleta de colores y la tipograf\u00eda han sido elegidas con [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13131,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11245","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/pages\/11245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/comments?post=11245"}],"version-history":[{"count":19,"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/pages\/11245\/revisions"}],"predecessor-version":[{"id":33777,"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/pages\/11245\/revisions\/33777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/media\/13131"}],"wp:attachment":[{"href":"https:\/\/www.octotable.com\/es\/wp-json\/wp\/v2\/media?parent=11245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}