{"id":11212,"date":"2024-12-01T12:09:04","date_gmt":"2024-12-01T11:09:04","guid":{"rendered":"https:\/\/www.octotable.com\/brand-guidelines\/"},"modified":"2026-03-23T12:02:17","modified_gmt":"2026-03-23T11:02:17","slug":"brand-guidelines","status":"publish","type":"page","link":"https:\/\/www.octotable.com\/fr\/brand-guidelines\/","title":{"rendered":"05 &#8211; Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11212\" class=\"elementor elementor-11212 elementor-11074\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca66cc e-flex e-con-boxed e-con e-parent\" data-id=\"4ca66cc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0db397 elementor-widget elementor-widget-heading\" data-id=\"b0db397\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Lignes directrices de la marque<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad3b01 elementor-widget__width-inherit elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bad3b01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Chaque \u00e9l\u00e9ment de la marque Octotable a \u00e9t\u00e9 cr\u00e9\u00e9 intentionnellement et dans un but pr\u00e9cis.<\/p><p>Nos logos ne sont pas de simples symboles ; ils sont l\u2019incarnation de l\u2019identit\u00e9 de notre marque, capturant l\u2019essence de qui nous sommes et de ce que nous repr\u00e9sentons.<\/p><p>La palette de couleurs et la typographie ont \u00e9t\u00e9 choisies avec le m\u00eame soin et la m\u00eame attention, garantissant que chaque aspect de notre marque est en parfaite harmonie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bca5c63 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bca5c63\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e360e32\" data-id=\"e360e32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8179a3b elementor-widget elementor-widget-image\" data-id=\"8179a3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-1.webp\" class=\"attachment-full size-full wp-image-33796\" alt=\"Aper\u00e7u de la charte graphique d&#039;Octotable pr\u00e9sentant le logo principal, le pictogramme et le logo secondaire en haut. La section centrale affiche la palette de couleurs con sept \u00e9chantillons circulaires et leurs codes HEX respectifs. La partie inf\u00e9rieure pr\u00e9cise la famille de polices Inter avec des exemples d&#039;\u00e9chelles typographiques pour les titres, les sous-titres et les paragraphes.\" srcset=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-1.webp 1920w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-1-300x169.webp 300w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-1-1024x576.webp 1024w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-1-768x432.webp 768w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-1-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad3fe5 elementor-widget elementor-widget-text-editor\" data-id=\"6ad3fe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-path-to-node=\"2\">Il est essentiel que certaines instructions cl\u00e9s soient respect\u00e9es lors de l&rsquo;utilisation de notre logo afin de pr\u00e9server l&rsquo;int\u00e9grit\u00e9 de notre marque :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b418cda elementor-widget elementor-widget-image\" data-id=\"b418cda\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-2.webp\" class=\"attachment-full size-full wp-image-33803\" alt=\"\" srcset=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-2.webp 1920w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-2-300x169.webp 300w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-2-1024x576.webp 1024w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-2-768x432.webp 768w, https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/lignes-directrices-de-la-marque-2-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95dbb85 elementor-widget elementor-widget-text-editor\" data-id=\"95dbb85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En respectant ces directives, nous garantissons que notre marque reste coh\u00e9rente, reconnaissable et percutante sur tous les points de contact. Nous vous remercions de votre attention et de votre collaboration pour maintenir l&rsquo;int\u00e9grit\u00e9 et la force de notre marque. Votre d\u00e9vouement est essentiel au succ\u00e8s continu d&rsquo;Octotable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-af1c708 e-flex e-con-boxed e-con e-parent\" data-id=\"af1c708\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793ed87 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"793ed87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><a class=\"download-button3\" href=\"https:\/\/www.octotable.com\/wp-content\/uploads\/2026\/01\/Logo-octotable-2026.zip\">\nT\u00c9L\u00c9CHARGER LES LOGOS<\/a><\/h2>\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lignes directrices de la marque Chaque \u00e9l\u00e9ment de la marque Octotable a \u00e9t\u00e9 cr\u00e9\u00e9 intentionnellement et dans un but pr\u00e9cis. Nos logos ne sont pas de simples symboles ; ils sont l\u2019incarnation de l\u2019identit\u00e9 de notre marque, capturant l\u2019essence de qui nous sommes et de ce que nous repr\u00e9sentons. La palette de couleurs et la [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13129,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-11212","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/pages\/11212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/comments?post=11212"}],"version-history":[{"count":21,"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/pages\/11212\/revisions"}],"predecessor-version":[{"id":35666,"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/pages\/11212\/revisions\/35666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/media\/13129"}],"wp:attachment":[{"href":"https:\/\/www.octotable.com\/fr\/wp-json\/wp\/v2\/media?parent=11212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}