Official Octotable full logo featuring the octopus icon and text in color.

Brand Guidelines

Every element of the Octotable brand has been created intentionally and with a specific purpose.

Our logos are not just symbols; they are the embodiment of our brand identity, capturing the essence of who we are and what we represent.

The color palette and typography have been selected with the same care and attention, ensuring that every aspect of our brand is in perfect harmony.

Octotable brand guidelines overview showing the primary logo, pictogram, and secondary logo at the top. The middle section displays the color palette with seven circular swatches and their respective HEX codes. The bottom section specifies the Inter font family with examples of typography scales for titles, subtitles, and paragraphs.

It is essential that certain key instructions are followed when using our logo to maintain our brand integrity:

brand guidelines octotable 2 1

By respecting these guidelines, we ensure that our brand remains consistent, recognizable, and impactful across all touchpoints. We thank you for your attention and cooperation in maintaining the integrity and strength of our brand. Your dedication is fundamental to the continued success of Octotable.